Hyderabad: A digital technology platform Recykal has launched a unique initiative ‘Eco Santa’ aimed at reaching out to 1 lakh school children in Hyderabad and encourage them to recycle and lead an eco-friendly life. As part of the Eco Santa programme, already close to 30,000 schoolchildren from several schools in the city were encouraged to segregate recyclable waste, e-waste from their homes and deposit them in their schools.
In the process, Recykal has collected more than 50,000 kgs of dry recyclable wastes which include 12,745 kgs of plastic wastes and 5,286 kgs of e-wastes during the programme. The collected wastes will be channelized to authorised recyclers and cement factories for responsible disposal.
To encourage children and give them incentives, Eco Santa collected the recyclable wastes from students and gave them gifts which include paper pencils, plastic-free pens, books, stationery made of recycled paper and other similar materials. The educational institutions were also given Environmental Impact Certificates by Recykal.
The month-long programme has so far managed to reach-out to students from nearly 50 schools across Hyderabad that included Delhi Public School, Mahendra Hills, St Ann’s School, Secunderabad and Kompally, St. Ann’s Women’s College, Mallapur and Oakridge International School.
The initiative is focused on spreading awareness on waste management, source level segregation and the importance of recycling and encourages students to adopt eco-friendly behaviour and incentivizes their efforts.
“Today’s children are tomorrow’s citizens. Imparting the knowledge of sustainable habits like segregation, recycling in young minds will prepare future generations to act responsibly and come together in protecting the environment,” co-founder of Recykal, Abhishek Deshpande in a press release said.