At least 79 per cent Indians are preparing western food in their kitchens, at least once a week, which is mostly consumed during evening or dinner time as a full meal, a survey by market research firm Ipsos said on Wednesday.
The survey titled ‘The Evolving Indian Palate’, was conducted with 1,000 households across 14 cities who consumed non-home-cooked western food in the last one month and prepared western food at home, with the help of western sauces or spreads, at least once a month.
“The Dr Oetker-Ipsos survey has revealed some interesting insights into western food consumption habits in urban India. It is indeed encouraging for us to see that consumers today are more open to experimenting with food in their kitchens with Indo-Western fusion food becoming a rage in particular,” said Oliver Mirza, managing director, and CEO for Dr Oetker India & SAARC.
The advantage that western food has in terms of ease of preparation makes it a convenient choice, the Oetker – Ipsos survey has further revealed. The survey also found that only about 19 per cent of households consume western food during breakfast.
Key trigger for the growing interest in western foods is convenience with comments like it is “easy to cook” (68 per cent) and has wide acceptance, with comments like “good to share with family and friends” (57 per cent), “Enjoyed by children” (53 per cent) and “Good to serve to guests” (46 per cent), the research said. The research also found that younger people are embracing western foods more.