A film lover went on to win Nandi Award

His love for films drove Ponnam Ravichandra to write Prasthanam. For the first time in the history of Tollywood, a book, which portrayed the journey of Telugu cinema.

By   |  Published: 3rd Mar 2017  12:30 pmUpdated: 3rd Mar 2017  2:12 pm
Ravichandra thanked the Film Development Corporation jury members and AP government for selecting his book under best film book category.

Karimnagar: His passion for movies helped him to win a prestigious Telugu film award. Though his desire to settle as a film producer is not materialised, his book ‘Prasthanam’, 80 years of Telugu cinema, secured Nandi Award for the year 2012.

His love for films drove Ponnam Ravichandra to write Prasthanam. For the first time in the history of Tollywood, a book, which portrayed the journey of Telugu cinema in every aspect of film making– story, plot, screenplay, technology, market, exhibition, distribution and others — was published. It was released on December 12, 2012.

The Andhra Pradesh government has recently announced Nandi Award for the book. Ravichandra, who used to listen to the stories of old films from his father, has dedicated his book and award to his father Ponnam Sathaiah.

A journalist by profession, Ponnam Ravichandra developed affection for movie magazines and movies while running a bookstall in Karimnagar in 1976. Over a period of time, he became a film critic and wrote a number of articles on literature, fine arts, politics and films during the last 25 years.

Recognising his commitment, the then AP government appointed him as the jury member of Nandi Awards Committee-2006.

To fulfill his desire to produce a movie, Ravichandra went to Madras and contacted senior director Dasari Narayana Rao, actress Jayasudha and others. He withdrew his plans based on advises from senior film stars. At last, he along with others produced a television serial named ‘Navodayam’ in 1992, which had telecasted in DD channel.

Sharing his experience with Telangana Today, Ravichandra thanked the Film Development Corporation jury members and AP government for selecting his book under best film book category. The film magazines collected from 1976 helped him to write and analysis the history of Telugu industry right from its beginning. It took seven years to write Prasthanam, he informed.

Ravichandra, who also penned a book named ‘Shatavasantaala Karimnagar’, the history of erstwhile Karimnagar, is contemplating to write another book ‘100 year of Indian Cinema’.
A member of Karimnagar film club, he worked as editor to the State government’s magazine ‘Andhra Pradesh’ and Karimnagar-based daily Manair Times.