“Constant reinvention is the name of the game. Everyday, when I wake up, I think about how I am going to outdo myself. Redundancy is not good. Design requires one to be constantly creative. You have to be true to your DNA,” says Suhani Pittie at the sidelines of her ‘Thank You’ event which took place at her flagship store in Banjara Hills.
Indeed, her philosophy reflects in her collections which mould modern and conventional sensibilities into finely crafted jewellery that is chunky, yet delicate. Working across materials like copper, silver, steel, acrylics, brass, and leather, Suhani wanted to open up the hidden world of jewellery design and making to her patrons and so brought in her karigars to show people how each piece is given form.
“The backbone, heart and soul of our company are our artisans. Every product we put out is handmade and we personally attach a lot to it. It’s important for patrons to understand the depth of work that goes into making the jewellery,” explains Suhani who began her pioneering label in 2005, which has now grown into a business with a clientele across the world map.
Experiment turns career
What started as an experiment working with silver led to a trailblazing career in a field rife with competition. Undaunted by the challenge, Suhani took the plunge reading up on all aspects of design, jewellery making and began to look at different materials she could use. Ably supported by a talented team of designers, production managers and karigars, she takes a free-spirited approach to design.
“For instance, in our Alt Shift collection, we used steel and leather. When you look at it, you know it’s a SP design. I’m very blessed to have a team who are eager for challenges and experiments,” adds Suhani, who has now turned her sights on expanding her audience, specifically young girls who want a piece of bespoke jewellery.
Busy with sister concerns and business matters, free time is hard to come by for Suhani, but, when she does get it, it’s spent pouring over books, thick ones at that. “I read voraciously. I’m reading the biography of Leonardo Da Vinci by Walter Isaacson right now. What fascinates me is the mathematical genius he was, apart from being a painter. Biographies aside, I also read time-management books; I believe if there is time, hone up on a skill,” says the designer who describes herself as a die-hard fan of Harry Potter.
Suhani has a propensity for hip-hop, jazz, blues and saxophone music while working. At the moment, she is engrossed in conceptualising the resort and everyday line which will be entrenched in acrylics.