Be honest and ask yourself: Would you buy a smartphone that neither supports Android operating system and Google apps nor comes pre-installed with Facebook, WhatsApp and Instagram? This is the scenario which Huawei (and its sub-brand Honor) smartphones stare at in the near future – and an imminent fall if the issue does not get resolved in the next one-two quarters.
Although the Chinese communications giant aims to launch its own operating system called “Hongmeng” to replace the Android OS on its smartphones, it is yet to see the light of the day and also be approved by users’ which is the most critical part.
Currently, the second largest smartphone player in the world (powered by stupendous growth in non-US regions like Europe and Asia), Huawei has sensed the tough road ahead. According to Navkendar Singh, research director, devices and ecosystem, India and South Asia, IDC, almost half of Huawei’s smartphone volumes come from outside China with its wide smartphone portfolio which runs on Android with Google Mobile Services (GMS) – a collection of Google applications and application programming interfaces (APIs) that help support functionality across devices.
“Without these apps present on its own OS, it will be very very tough for Huawei to pull in demand for its phones running on its own OS,” he added.The Chinese tech giant, meanwhile, has denied reports that it has cut down smartphone manufacturing.
According to reports, Google has also discussed with the US government about an exemption from the Huawei ban, saying it is bad for the company’s technology business.Despite all this, there is no respite seen for Huawei in the near future and the company is likely to witness its smartphone business dwindle.
Unless, a miracle happens.