Adilabad/Mancherial: Consumption of beer increased in the month of September, as indicated by a surge in sales registered in the erstwhile Adilabad district. Officials attribute the phenomenon to Dasara, that was celebrated on September 30.
The integrated Adilabad district has 158 liquor outlets. It recorded a revenue of Rs 68.57 crore by way of trading in both beer and Indian Made Foreign Liquor (IMFL) in September as against Rs 53.59 crore earned during the same month in 2016, as per information available with officials of Prohibition and Excise Department.
In particular, beer sales went up by 41 per cent during the previous month, showing a steep rise in consumption of beer owing to different reasons, besides the festive season. A total of 1.32 lakh cases (cartons) of beer were sold. The value of this variety of liquor was estimated at Rs 17.42 crore when compared to Rs 12.34 crore seen in 2016.
Meanwhile, in erstwhile Adilabad, which was reorganised as Adilabad, Mancherial, Nirmal and Kumram Bheem districts, there was a 14 per cent rise in the sales of IMFL. As many as 1.45 lakh cases were disposed of this September as against 1.27 lakh cases in 2016.
Authorities of the Prohibition and Excise Department said that the total value of sales of both beer and IMFL rose by 27.96 per cent compared to the previous year. Incredibly, tipplers made beelines to wine stores during the final week of the month, resulting in the sales of liquor soaring.