Hyderabad: Amway India, direct selling fast-moving consumer goods (FMCG) company and Kony, digital applications and low-code platform solutions provider jointly hosted the first-ever hackathon for the students of Vasavi College of Engineering, Hyderabad. With an aim to harness the creativity of students to promote digital innovations and provide hands-on application development experience, the three-day long hackathon started from July 19, 2018 and ended on July 21, 2018.
Commenting on the initiative, Anshu Budhraja, CEO – Amway India, said, “Amway has progressed significantly towards a ‘Digital first’ approach globally as well as in India. With a clear focus on digital innovations, we have taken several initiatives to develop digital capabilities in the direction to benefit our customers and Amway direct sellers. The burgeoning young workforce in India will soon be the largest and youngest the world has ever seen. The hackathon will provide a platform and an opportunity to the young talent to develop digital business solutions using their creativity and innovation. We are looking forward to some great concepts and solutions that may prove to drive digital transformation in the industry.”
As part of the initiative, the students were introduced to Amway technology ecosystem and given an overview of the direct selling industry. Participants were provided with free access and in-person training for Kony Visualizer, a visual design and development tool to build an app. Within this framework, 30 students were divided into six teams who competed over the course of three-days, to deliver innovative app prototypes.
Speaking on the development, Mike Gamaggio, manager, Owned Web and Native App Experiences, Amway Global Digital Services, “We are looking at new ways to create mobile native capabilities. Fast, focused, engaged and competitive while having fun. Students can work on real business needs and be rewarded for their creativity while Amway can explore new native perspectives, deploy some of the concepts obtained through the Hackathon to our mobile ecosystem and possibly open a path for new talent. Kony can get their platform into the hands of young professionals and thus increase the number of well-versed developers on their platform.”
“Kony hosts App Playground events where participants come together to design and create innovative new apps that drive business impact.” said Cem Tanyel, executive vice president, Global Services, Kony.
He added, “This hackathon was a fun, competitive forum that fostered the creative process and enabled people to see their app ideas come to life. Using the Kony AppPlatform and active mentoring, we helped participants create an app in a short amount of time, even if they had no experience at all.”