Social media has become the best option for a lot of aspirants and enthusiasts to prove themselves in this time and age, as it’s not easy to achieve something and get recognised in a short span. Meet Shiva Prasad Pydi, who successfully got on to the popularity charts, thanks to his news channel on YouTube. Popularly known as ‘Anchor Shiva’, Shiva hails from Srikakulam and is “proud to say that I’m the son of a car driver who used to work for one of the news channels”.
“My parents gave me confidence, and believed in me,” shares Shiva who always had a wish to get into the entertainment industry and act in movies. “But, due to financial constraints, I was not able to fulfil my wish. In fact, once I ran out of the house to get into the industry. I was new to Hyderabad, but nothing worked out for me, so I returned to my hometown,” shares Shiva.
Though he wanted to become an actor, he started his career as a contributor in a news channel and was soon tired of it. However, he had to face rejections in the initial stages of his career. So, he changed his mind and prepared himself for anchoring in 2017.
“Starting a channel on YouTube also requires many things like cameras, mikes and right editing. But I got neither technical nor financial support from anyone,” says Shiva who then took a gold loan and produced his first interview, but it went horribly wrong and he failed. His anchoring style was criticised and he was told to quit anchoring. But, he took it as a challenge and developed himself.
For the second interview, he came down to Hyderabad from Visakhapatnam for someone’s YouTube channel. The interview was a success. After that, he worked for 6-7 YouTube channels and later decided to start his own channel ‘Mana Media Creation’ on September 16 in 2019.
In just a couple of months, Mana Media channel became one of the top channels in the Telugu-speaking States as far as interview-related channels are concerned with a lot of NRIs watching the channel’s programmes.
“I felt really happy when people started recognising me; the best thing about my channel is I have the freedom to question, which is one of the reasons for me to become a hit on YouTube,” concludes Shiva.
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