Anju Modi, the Bajirao Mastani and Ram Leela fame designer has come up with a festive collection designed for Indian wear brand BIBA. We zoom in to the collection with her. Excerpts:
How did you incorporate your unique style sense into BIBA’s clothes?
My approach to fashion, lifestyle and everything is very much wearable, practical and, at the same time, very feminine and confident, and BIBA stands for the same thing. So, I realise that we should be styling for BIBA to reach the masses.
The festive season is approaching. What’s your guide to season’s dressing?
I think this time people should go more for the mix-and-match. We have many clothes in our range like anarkalis, dupattas, shararas and palazzos to be worn as a specific set for the festive season, but, at the same time, it has a longer wardrobe value because you can mix and match.You can mix the dupatta with something which you previously bought and give it a new look. And the shararas can be worn with other certain kind of kurtis or a t-shirt which again you must have bought earlier.
Be more economical, more ecological and do not spend more than necessary and make use of your garments for a longer time in your life.
Can you tell us more about this collection?
Everybody has to attend so many festivities in this coming season, whether it’s Diwali, wedding parties or other functions. There is a huge wedding market and these garments are very much required. Keeping this in mind, I designed a range which should be practical and affordable too. The line goes with the thematic parties at weddings which have those enchanted jungle kinds of look having beautiful lit candles all around. For such enchanted evenings, I would like my girls to go visit there, feel like a princess, enjoy the whole Anarkali look, sharara look, the lehenga, the flared looks. The new range from Rs 5,995 to Rs 29,950.