Apple’s ‘biggest leap forward’ brings iPhone X, iPhone 8 and 8 Plus

Apple also unveiled an updated smartwatch and an upgraded streaming video system for 4K high-definition television.

By Author   |   Published: 13th Sep 2017   12:57 am Updated: 14th Sep 2017   8:56 pm
Phil Schiller, Apple's senior vice president of worldwide marketing, discusses features of the new iPhone X at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. Photo: AP
Phil Schiller, Apple's senior vice president of worldwide marketing, discusses features of the new iPhone X at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. Photo: AP

United States: Apple unveiled three new iPhone models on Tuesday, including a top-of-the-line handset described as “the biggest leap forward” since the original iPhone 10 years ago.           Apple chief executive Tim Cook announced the premium iPhone X — pronounced 10 — as well as a new iPhone 8 and 8 Plus.

Cook, speaking at the first event at the new campus theatre named for the late Apple co-founder Steve Jobs, said the latest flagship handset is a milestone for the company a decade after the first iPhone released.

Phil Schiller, Apple's senior vice president of worldwide marketing, discusses features of the new iPhone X at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. Photo: AP
Phil Schiller, Apple’s senior vice president of worldwide marketing, discusses features of the new AirPower product at the Steve Jobs Theater. Photo: AP

“Ten years later it is only fitting that we are here in this place, on this day to reveal a product that will set the path for technology for the next decade,” Cook said, calling the iPhone X “the biggest leap forward since the original iPhone.”

The iPhone X has an edge-to-edge screen 5.8 inch and uses facial recognition to unlock the device, and improved “super retina” display with improved graphics and resolution. The new flagship device will be available November 3 at a starting price of $999, while the iPhone 8 and 8Plus will be available later this month starting at $699 and $799, respectively.

All three new phones will offer wireless charging using the Qi global standard. Apple senior vice president Phil Schiller said the glass-body iPhone 8 and 8 Plus handsets were the first smartphones “really created for augmented reality,” with improved power and graphics over their predecessors.