From reflecting different palettes to showcasing emotions, Hyderabad created its own niche of expression through art. From cultural heritage to astonished architecture, the city puts forth a magnificent mix of historic past and ever-captivating future. But, what added to its artsy essence are the galleries that came into picture in the past years, one being the ICONART Gallery.
A glimpse of gallery
Located at Banjara Hills on Road number 12, ICONART Gallery (Indian Contemporary Art ) is an art gallery where one gets greeted by a bunch of colours, mix of mediums and a symphony of different strokes as they step into the 650 sq ft area. The gallery has a different palette and emotion on each wall. Started in the year 2009, it has, so far, conducted around 70 art shows and workshops, and curated 27 art shows on painting, printmaking, sculpture, new media and installations. But, what makes it unique from the other galleries is the artists’ residency facility, established in 2011, that provides studio space for artists to work and participate in workshops.
Talking about how the idea of starting a gallery was implemented, the 50-year-old founder-cum-curator, Dr Avani Rao Gandra, tells us, “In 2009, there were seven art galleries in Hyderabad and out of them four got shut. Not just the city but the country as a whole was facing this issue. Also, globally, almost 40 per cent of art galleries got shut in the economic meltdown. But, my motive was clear. As a research scholar and an art critic, I knew there is a need for an exhibition space for young art professionals, irrespective of commercial gains. And, hence, I did not consider the market trends and started the gallery.”
The objective behind
The gallery is one of the leading art galleries that encourage new talents and provide them with a platform to showcase their skills. The main objective here is to bring creative ideas and an entire spectrum of artists to display their work with different concepts while representing their aspect. “The aim behind was to give a chance to the unexplored talent and give them a space to create their own dialogue,” says Dr Avani, who is an artist herself.
“It doesn’t matter if one is exhibiting their work for the first-time; what matters here is the talent they can display through their work,” she insists. Adding further, she says, “The art space not only serves as a perspective but creates a thought-provoking experience for the spectators. Also, for an artist, there are no limitations or restrictions; the walls are used as a canvas and I encourage more of installations. The whole idea is to go out of the box and make a culmination of experiments with space, texture and natural forms. And that is what we believe in doing here.”
The ongoing event
At present, the gallery has put up works by 60 artists called ‘Collect Art’. Sharing details on this, Avani says, “There is a misconception that art collection is not accessible, but, that is not true. One needs to understand what they want to collect, how to make it happen and a budget that works for them. We want to make art affordable, so, more art can be displayed in residences, offices and other institutes. Therefore, we started an annual programme called ‘Buy Art’, where quality art works are made available for reasonable prices, starting from Rs 1,000. But, this year, we have modified the concept. It’s called ‘Collect Art’ where works by 60 artists are put on display.”
To witness the concept, one can visit the gallery on and before June 25 from 11:30 am to 7 pm.