Middle-class, unemployed and street smart Bheeshma (Nithin) is in love with Chaitra (Rashmika), an employee at a pharma company named Bheeshma owned by Bheeshma (Anant Nag).
Initially, he fakes as a police officer to win the trust of Chaitra without knowing that she is the daughter of the local police officer Deva (Sampath Raj). How Bheeshma Jr. grows in stature, wins not only the love of his lady but also the confidence of Bheeshma Sr., fights the corporate baddie Raghavan (Jisshu Sen Gupta) is the story. For humour, the most perceived ingredient of the genre you have FB friend turned chauffer Parimal (Vennela Kishore), Corporate Officer Balram (Raghu Babu), dad (Naresh) and television reporter (Brahmaji).
The film also has multiple announcements: Brave acting CEO saves pro-environment agri products company, damn shareholders, chairman chooses whim over management principles, brewing romance keeps leading pharma company going, trigger happy police officer seeks matrimonial alliance for daughter with pharma chief, competing pharma CEO is villain in chief, boy meets girl amidst organic pharma pitch, middle-class family waits for jackpot, old friends turned foes meet again dramatically, tailored kidnap helps good-bad meet, extra ordinary product launch fails to lure matinee idol, protagonist dislikes T20 bats for Tests, minister calls pharma bluff, State Minister blackmailed to take public stance, street smart lumpen becomes pharma chief, those who rush will tread the garden path…
However, from the filmmaker Venky Kudumula, the most pleasant headline would read: Housefull audience gives new release an energetic thumbs up.
To analyse a Telugu film the grammar is definably different: It revolves and without apology on the star who is fulcrum of the narrative. The script is backward engineered to hardsell the hero by projecting him as the lone avatar of all things bright and beautiful, all creatures great and small- only this time it is the director who made it all.
The strength of the script and the engagement quotient of the narrative thus rely heavily if not completely in the capacity of the hero. Nitin whose affair with the box-office has lacked in consistency shows consistency in performance.
He faces the eternal challenge of the Telugu film hero: prove to the audience that you are real. Suspend your intelligence for a while and you would mark the hero of having stood up to the aforementioned challenge. The actor does a spirited performance.
Yet another feature at Tollywood is how talented actors become the support system of hoodwinking scripts. Take for instance Sampath Raj, you need a high degree of talent to get into the skin of such a character. Kudos to him.
Also turning out good performances are the likes of Jisshu Sen Gupta, Vennela Kishore and Naresh. The film reiterates yet another aspect of Telugu cinema that heroines are irrelevant as is Rashmika in this.
Nothing haloed of this outing as is suggested by the title. Nonetheless, an entertaining outing within the precincts of Tollywood.