Branding Telangana cotton will aid farmers

The State is known for cotton with high staple length and higher strength, said Ravi Sam, Deputy Chairman, Southern India Mills’ Association

By   |  Business Bureau  |  Published: 25th Sep 2020  6:45 pmUpdated: 25th Sep 2020  6:46 pm
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Hyderabad: Telangana is well poised to attract more investments in the cotton and allied industries as the State is among the top three cotton producing States and the cotton produced here is of high quality. The cotton produced here is unique in many ways and branding it will help the State reap higher benefits. Cotton from Telangana is used for manufacturing fine yarns from which premium clothing and bed-linens are manufactured. The State is known for cotton with high staple length and higher strength, said Ravi Sam, Deputy Chairman, Southern India Mills’ Association.

This year, the area under cotton cultivation in the State has touched about 60 lakh acre from the earlier average of 45 lakh acre. The total production for 2019-20 has been 55 lakh bales. In 2018-19, the production was about 38 lakh bales. The State uses around 10 lakh bales of cotton. The remaining is sourced by other States. However, they do not fetch a premium on the expected lines. “The effort should be on creating a brand Telangana cotton. This will enable the farmers to fetch higher premiums,” said Sam adding that the effort should include training farmers to produce contamination-free cotton and also educating cotton farmers to use certified seeds.

Cotton research centres can be developed in Warangal and Adilabad, he suggested. “Telangana cotton will establish a name for itself as a premium cotton at international level if the State is able to supply pure cotton bales,” he said. Telangana has one million spindle capacity, about 50,000 powerlooms and 17,000 handlooms. The State is suited for textiles and apparels due to its geographic location and accessibility to the required resources like raw material, skilled manpower, a large and growing domestic market, rising per capita income, higher disposable incomes and preferences for brands and also presence of organised retail landscape and e-commerce.

These apart, increased focus on technical textiles due to growth of end-user industries such as automotive, healthcare, infrastructure and other segments will also be a growth driver for the cotton industry, said Sam. “If an additional ten lakh bales of cotton is consumed by Telangana, it will aid the State in attracting cumulative investments of about Rs 9,400 crore and create additional employment to 81,000,” he said in a recent industry presentation.

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