‘Branding Telangana cotton will benefit farmers’

Telangana is known for cotton with high staple length and higher strength.

By   |  Published: 27th Sep 2020  11:31 pm
Telangana is known for cotton with high staple length and strength.

Hyderabad: Telangana is well poised to attract more investments in cotton and allied industries as the State is among the top three cotton producing States and the cotton produced here is of high quality.

Branding the produce will help the State reap higher benefits. Cotton from Telangana now is used for manufacturing fine yarns for premium clothing and bed linens. The State is known for cotton with high staple length and higher strength, said Ravi Sam, Deputy Chairman, Southern India Mills’ Association.

This year, the area under cotton cultivation in the State touched about 60 lakh acres from the earlier average of 45 lakh acres. The total production for 2019-20 has been 55 lakh bales. In 2018-19, the production was about 38 lakh bales.

The State uses around 10 lakh bales of cotton. The remaining is sourced by other States. However, that does not fetch a premium on the expected lines. “The effort should be on creating a brand Telangana cotton. This will enable farmers to fetch higher premiums,” said Sam adding it should involve a two-pronged strategy of training farmers to produce contamination-free cotton and educating them to use certified seeds.

Cotton research centres can be developed in Warangal and Adilabad, he suggested. “Telangana cotton will establish a name for itself as a premium cotton at international level if the State is able to supply pure cotton bales,” he said.

Telangana has one million spindle capacity, about 50,000 powerlooms and 17,000 handlooms. The State is suited for textiles and apparels industries as it has access to raw material and skilled manpower. It has a large and growing domestic market and also organised retail landscape and e-commerce is present. Increased focus on technical textiles due to growth of end-user industries such as automotive, healthcare, infrastructure and other segments will also be a growth driver for cotton industry, said Sam.

“If an additional ten lakh bales of cotton is consumed by Telangana, it will aid the State in attracting cumulative investments of about Rs 9,400 crore and create additional employment to 81,000 over time,” he said in a presentation.

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