Hyderabad: A holiday in an exotic location abroad, plots in upscale areas in the city and gift vouchers were among baits that were hungrily gobbled up by several people in the city, who were told by a businessman that he would be giving them all this quite cheaply.
By the time they realised that they were taken for a royal ride, their accounts were emptied of several thousands, while the businessman, who along with his associates set up a full-fledged firm, laughed his way to the bank, swindling several lakhs from the victims.
Many kept quiet, but one woman decided to approach the police. She reached the Central Crime Station, where a case under different sections of the Indian Penal Code, including 420 (cheating) 120-B (conspiracy) and Telangana Protection of Depositors of Financial Establishments Act 1999, was booked. Investigation into the activities of Land Mark Infra Services revealed that the businessman, Vikram Shukla (42), managing partner of Land Mark Infra Services, had in fact recruited marketing executives and agents to lure people into his trap, police said.
According to the CCS police, Shukla along with his associates conspired to lure people, mostly from the middle class and cheat them. They established the bogus company for this purpose.
“With the help of marketing executives and agents, they induced customers and collected huge money on the pretext of providing plots, holiday packages and gift vouchers,” said a senior official from the CCS.
Based on a complaint from the woman who fell victim to their tricks last October, the CCS police booked a case of cheating and took up investigation. With the help of technical evidence and clues, Shukla was arrested. He was produced before court and remanded in judicial custody.