Hyderabad: The flower market in India is highly unstructured with a few florists selling bouquets at premium pricing. And while the supermarket economy has grown in the country, they still do not store cut flowers and bouquets in their shelves. However, this is about to change as La Fleur, a floristry brand started by UK-based entrepreneur Hariharan Subramanian, has entered the Indian market.
The company, which solely focuses on supermarkets and retail stores to sell their flowers and bouquets, is all set to expand its presence in the country in the next three years. La Fleur has already tied up with supermarket brands like Big Bazaar, Nature’s Basket, Star Hypermarket, Spar and Ratnadeep to name a few to provide locally-sourced and professionally-crafted bouquets to customers. Already operational in Pune, Mumbai and Bengaluru, the company has tied up with 7-8 stores in Hyderabad to display the flowers and plans to expand to most of the supermarkets here as well.
Speaking about the company, Subramanian said, “I have been in the business of exporting Roses from India to the UK for the last 20 years. And in the UK, the market for flower sales in supermarket is huge and has actually saturated. That is when I thought of getting a similar business to India. Here the flower market is highly unstructured and the few standalone florists only cater for premium client or for special occasion. However, through La Fleur we want to explore the market of selling fresh-cut flowers in supermarkets.”
Incorporated in Pune, the firm is looking to cover all metros in the next three years and offers flowers like Roses, Chrysanthemums, Asiatic Lilies, Gerbera, Carnations, Gypsophila, Limonium, Kamini (greens), Oriental Lilies, Statice, and Aster (blue daisies). All these bouquets have been curated by UK-based floral designer Jo Moody and the flowers are sourced from 40 plus farmers spread across Bengaluru, Ooty and Kolhapur. Started with an investment of Rs 6 crore, the company is planning to invest more funds to fuel its expansion plans of covering 30 cities in the next three years.