In the last edition we have discussed about various technology stacks, what to learn and what is the career path. This article details about careers in web development, design & marketing. The word “Web” is one of the top 10 used words across the world according to Google. Web is short reference to WWW (World Wide Web) other word that is popularly used in reference to this is Internet.
So the next time someone says “See you online”, it means that you are catching up on the internet or the Web. Great what does this mean, how has this affected our living and what opportunities does this have for us? Let us read on.”The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” W3C (World Wide Web Consortium).Collection of internet resources, hyperlinked text, audio, and video files, and remote sites that can be accessed and searched by browsers based on various standards. It is an easier way to access information scattered across the internet.
Over the last two decades the digital revolution has substantially decreased the cost of being online. Many services like domain name ownership, hosting, internet bandwidth, storage are now available at a fraction of the cost compared to the recent past. Added to this many popular applications and web sites like Facebook, Twitter, Amazon and Netflix have made it imperative for business to make their digital presence. Being online and making an effort to increase your visibility to the global audience is directly proportional to business growth.For career seekers, this has been a dynamic and continuing growth industry for long time.
This industry offers varied career opportunities for professionals and students. Web development industry also has career opportunities for non-tech professionals. Surprisingly it is some of the non-tech graduates who earn more income than technology professionals. What are the various roles and opportunities in this industry?Web Developer, in simple words does the technical activities involved.
The more functional and dynamic the website, more important is the role of the webmaster. These professionals typically need to know all of the above skills and also expert knowledge on hosting, domain configuration, CPanel and web security.Web Designer or Graphic Designers, as professionals who design the visual assets for a web page or a complete web portal. They are responsible for designing creating images, infographics that will complement the text and information on the website. Their contribution to the programme is not only important from visibility and aesthetics but also should flow into general communication and business sense of the business.
Designers should have good skills on communication, understanding of the business and add skills on tools like Corel Draw, Photoshop, Flex, Adobe Indesign, Affinity Designer, Microsoft Publisher, Web and Digital Marketing, professionals are responsible for creating marketing strategies for organizations to market or popularize business, products and services online. They are responsible for creating online user base, customer profiling & acquisition, communication across digital platforms like company website, social media, industry specific online forums. Digital marketing professionals are also expected to be adept with various SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay per click) and related techniques which will help them on the marketing activities. They are expected to have a keen sense of digital world, good knowledge of the digital arena, social presence and expert knowledge of the business or enterprise they are supporting.
Content Writer, are responsible for producing the written content on websites. They create blogs, articles, page details for various business offerings, technology whitepapers and documentation to be made available online. Several employers prefer to hire those who have a bachelor’s degree in journalism, language or communications. Writers are expected to have a good know-how of written and oral skills, keen business sense and understanding of product or service offerings.
As per the latest analysis on the web development and design industry globally is generating 4 million jobs of which India contributes to approximately 450,000. Popular website Glassdoor has projected the average salary for various job roles in web development and designing between Rs.3 to Rs.5 lakh per annum. As an icing on the cake, the advent of mobility is creating more impetus for web developers to upskill and learn mobile application development. Let us look at the nuances of mobile designing and application development in the next article.