Love needs no reason to be celebrated. Yet, when Friendship Day and Raksha Bandhan fall next to each other, how can you let go of the chance to let your loved ones know how much they matter to you? The more the line between kinship and friendship gets blurred, the better, and this year the junctures shall serve as a testimony for that.
While the city has geared up to rejoice the occasions, siblings have called off bickering for a day and friends have vowed to not ditch plans and spend some quality time together. Malls and stores are replete with rakhi/friendship day gifts and offers, to ensure the days are revelled at their best and made memorable.
However, apart from all the glitziness, this year, the celebrations will also mark something astute. Nizamabad TRS MP Kalvakuntla Kavitha, in her tweet, had urged sisters to gift their brothers a helmet instead of tying a rakhi, to truly invigorate the idea of ‘Raksha Bandhan’ and promote road safety.
— Kavitha Kalvakuntla (@RaoKavitha) July 24, 2017
She launched the social media campaign named #Sister4Change, on her brother and Minister of Information and Technology KT Rama Rao’s birthday. The campaign instantly became a huge hit and has been welcomed by the public in unison.
Joshi, an employee of Fluentgrid Limited, lauds the initiative. “It’s a great idea. We are ever so ready to lap up trends that only gratify our vanity. An initiative like this cannot get more apt for Raksha Bandhan. We can actually follow this on other occasions too,” he says, chuckling that if he has to return a gift to his sister along similar lines, he would gift her a pepper spray, before adding thoughtfully, “It’s sad but we live in a time where women’s safety is a crucial concern.”
Tataji Utukuri, compositor at Next Education India, too is all up for the campaign. “I would definitely get my sister what she wishes for (only after acting pricey). But it would be great if we can all be part of such initiatives and use the occasion not just to shower our dear ones with love and gifts, but also contribute to the society,” he shares, adding that as a return gift, he would enrol his sister for self-defence classes, although he believes his sister is truly capable of defending herself.