Chotta Bheem puts Greengold on growth path

Greengold Animations -- the makers of popular cartoon 'Chotta Bheem will be setting up entertainment zones in Hyderabad and other cities, which will have virtual reality and multimedia equipment along with games and other fun activities for children.

By Author  |  Published: 20th Dec 2016  6:31 pm
Chotta Bheem
Graphics by: Guru Sri

Hyderabad: Hyderabad-headquartered Greengold Animation, the creators of laddu-loving character Chotta Bheem, is planning to set up entertainment zones here and other cities shortly. These will have virtual reality and multimedia equipment along with games and other fun activities for children.

The company is also looking to take up party zone projects for occasions like birthdays to engage kids with a host of events. It is also strengthening its licensing and merchandising wing and online sales, according to Rajiv Chilaka, founder and chief executive officer of Greengold Animation.

Chotta Bheem, the comic serial from the Greengold stable, has been on air for the ninth straight year. It was the top rated programme for six years and is now counted among the top three serials for kids. It is available in Hindi, English, Telugu and Tamil. The production house has so far has produced Vikram Betal, Krishna series, Krishna Balram, Chorr Police and Mighty Raju.

“Though kids are our main target segment, they bring in their parents to watch our shows as well buy the merchandise,” he says.

The company is working on two more shows in the new year. “One of the shows is about three kids, who live in an imaginary world. The second is based on Kalaripayattu, a martial art of Kerala,” he says, adding that the demand for local content is on the rise mainly on the back of over-the-top players like Hotstar, Amazon Prime, YuppTV, Netflix and others. This in turn is also helping studios with more work.

Greengold recently ventured into making soft toys in Hyderabad. It has so far made about two lakh units and has plans to expand to domestic and international contract manufacturing for plush toys.

“We are soon going to be a Rs 100-crore company,” says Chilaka. For the company, advertisements from channel partners contribute 65 per cent to the revenues while licensing and merchandising account for 35 per cent, he said.

In December, the company launched its Super Bheem series. The location and visuals are 3d modeled giving a better visual experience, says Chilaka.

It has already made three feature films, launching at least one every year. It is now working on a Kungfu-based 3D movie, to be released in 2017.

“We will not need any funding for some time now. But we have big plans and that is the time when we will reach out,” he says.

The company has 25 outlets across the country and is seeing a rise in its online sales. It recently moved to a new premises spread on 25,000 sft at Gachibowli. It has a staff of strength of about 500 people and is looking at add 300 more in a year.