Visakhapatnam: A two-day conclave will be held here jointly by the Confederation of Indian Industry (CII) and the AP Tourism Department on February 24 and 25 to promote tourism and Brand Vizag.
The event aims to brand the city as a major tourist destination both for domestic and international.
CII AP zone chairman G S Shiv Kumar said here on Monday that after the bifurcation of the State, during the past couple of years, several major events had taken place in the city. “But we have felt that a more focused approach and right marketing strategies are needed to showcase the city. We have invited 25 major destination promotion companies in the country to the conclave to discuss strategies for the purpose and to enlist their help,” he said.
Convener of the tourism panel of the CII Neeraj Sarda said the CII had decided to promote Visakhapatnam, Vijayawada and Tirupati as the three major tourists destinations in the State. They would begin with Visakhapatnam and replicate the methods in the other two cities.
“Visakhapatnam has been attracting a considerable number of tourists domestically, but it is time now to draw international tourists. We have all the advantages. Our endeavour will be to get Visakhapatnam included in the eastern tourist circuit,” he said.
The air connectivity had improved greatly in the past few years and, therefore, it should not be a problem for international tourists, he felt.
Visakhapatnam district collector Praveen Kumar said tourism should be promoted as “it is one of the key drivers of the economy and it also has a great bearing on other sectors. It alters the lifestyles of people and makes for broadening of their outlook.”
He said efforts should be made to make the best possible use of the existing tourism resources in the city and the district. “Several MoUs have been signed at the recent CII Partnership Summit and the one last year to bring major tourism projects to the city and the district. We will make all sustained efforts to make these projects a reality,” he added.