Covid puts damper on ‘Rakhi’ sales

Though Raksha Bandhan is on Monday, sales were far below normal on Sunday, and silver rakhis, popular in earlier years, hardly has any takers this year

By   |  Published: 3rd Aug 2020  12:07 amUpdated: 3rd Aug 2020  12:53 am
Silver rakhis on display at a shop near Tower Circle in Karimnagar town on Sunday.

Karimnagar: The Covid-19 pandemic has impacted, like other businesses, the rakhi trade too. Though Raksha Bandhan is on Monday, sales were far below normal on Sunday, and silver rakhis, popular in earlier years, hardly has any takers this year.

Though some women were seen purchasing normal rakhis, no one was coming forward to buy silver rakhis which are more expensive than the normal ones. A sizable section of girls and women used to go for the silver rakhis earlier as an expression of their special love and affection for their brothers during Raksha Bandhan celebrated once a year.

To cater to the needs of those women, few jewelry shops have been engaged in the manufacture and sale of silver rakhis. However, Covid pandemic has damaged their business this year around.

Though one day is left for the festival, 75 per cent of silver rakhi remain unsold on Sunday.
Speaking to Telangana Today, Veggalam Satyanarayana, owner of Lalitha Silver Dye Cutting Works, informed that he manufactured 1,000 silver rakhis including chain and dhora (thread) type rakhis. As on Sunday, 75 per cent of rakhis were unsold.

While each five grams weight (chain type) rakhi is being sold at Rs 500, dhora rakhi is available at Rs 150.  Satyanarayana, who was engaged in rakhi business for the past 25 years, never saw such a difficult situation.

Another manufacturer, U Srinivas, owner of Narayana Jewellery works, said he managed to sell only 50 dhora type rakhis as against 500 manufactured for the festival.

People from neighbouring villages used to visit his shop and purchase silver rakhis. Forget about rural people, even Karimnagar locals were also not buying, said Srinivas, who is engaged in the business during the last seven years.

Besides the fear of virus spread, priests’ advice to tie turmeric threads to celebrate the festival has added fuel to the fire, he informed.


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