Daimler India Commercial Vehicles launches used vehicle business

Customers will be able to trade-in used commercial vehicles of any brand for used or new BharatBenz vehicles across India

By   |  Business Bureau  |  Published: 7th Aug 2020  3:22 pm

Hyderabad: Daimler India Commercial Vehicles (DICV) launched ‘BharatBenz Exchange’, its new offer to the used commercial vehicle segment. By leveraging its growing customer base and nation-wide dealer network, BharatBenz Exchange will supplement its existing new vehicle sales model by offering an exchange platform where customers can exchange their used vehicles of any brand for new or used BharatBenz vehicles.

Satyakam Arya, MD & CEO, Daimler India Commercial Vehicles said, “As the number of BharatBenz owners rapidly increase, we feel it is the right time to tap the massive potential presented by the used commercial vehicle segment.”

BharatBenz Exchange will provide buyers with a pool of used trucks that have undergone thorough quality checks, made available via its nationwide dealership network.

“With BharatBenz Exchange, used vehicle sellers and buyers no longer have to haggle over the right price or worry about incomplete paperwork. Our trained experts will ensure that both parties have the best customer experience. We see enormous potential here to show even more customers the quality of BharatBenz products and services. This also ensures the complete lifecycle of the vehicle is taken care of,” added Rajaram Krishnamurthy, VP, Marketing & Sales and Customer Service.

DICV is also looking into tie-ups with online used vehicle platforms and auction houses in order to reach a larger customer base.

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