Digitisation has changed the way companies – both big and small – operate. And be it startups like Uber and Ola or long-standing companies like the Tatas, everyone changed their functioning by adapting to digital first approach. However, not enough material is available for new companies to know what digital strategy to use in order to succeed.
The book Digital Spine, published by Notion Press and written by author-duo Vikram Kalkat and Reto Gruenenfelder, showcases through examples and case studies the business strategies that companies need to formulate in the digital era.
Other than providing illustrations and case studies, the authors have also analysed ‘successful business model’ of new companies that have actually challenged the older and existing companies globally. With examples of Uber, Netflix, Paypal and others, they have tried to show to aspiring entrepreneurs the new trends and threats that the digital world poses.
In addition, it also shows that in the new-age digital era, companies need to adopt customised digital marketing in terms of geography, interest group, communities and individuals if they want to be successful. Going ahead, the book also talks about the future trends that need to be kept in mind not only by aspiring entrepreneurs but also by established companies in the ever-changing digital era.
While Vikram Kalkat is a business development executive and has several years of experience as a consultant, Reto Gruenenfelder is the founder and owner of crlTadvisoryPte. Ltd, a digital transformation advisory boutique in Singapore. Both have a wide range of experiences in consulting not only big companies but also startups on the ever-changing digital era. While Kalkat is an expert in cyber security issues, Gruenenfelder has worked on enterprise architecture, blockchain and artificial intelligence.