Hyderabad: Concerned over aggressive promotion and marketing of Electronic Nicotine Delivery Systems (ENDS), which are nothing but E-Cigarettes, as safe means to quit smoking, members of a host of voluntary organisations, students, public health organisations, doctors and teachers have approached health authorities and even Prime Minister for effective enforcement of ban on such products.
Organisations in the field of Public Health including Voluntary Health Association of India (VHAI) said that there are studies indicating that there is gross misinformation about harmful effects of ENDS among adolescents because they perceive E-cigarettes as fun devices that are safe.
“E-cigarettes are just another mechanism to deliver nicotine in an attractive format. They are marketed as less harming products which is not true. Youngsters are being lured as it is easily available in different flavours. People should not get lured into puffing e-cigarettes because they too, are harmful. E-cigarettes pose significant health risks to users that are frighteningly similar to those of conventional cigarettes”, said Bhavna B Mukhopadhyay from VHAI.
ENDS are designed and packaged attractively to lure young people. They are available in different flavours and can be easily carried in school bags and can be vaped discreetly in any corner of the school. E-cigarettes should be completely banned before young people get addicted to these products, voluntary organisations demanded.
Recently, the Union Health Ministry had issued an advisory to all States to ensure that e-Cigarettes, Heat-Not-Burn devices, Vape, e-Sheesha, e-Nicotine flavoured hookah and similar devices that enable nicotine delivery should not be sold, manufactured, distributed, traded, imported and advertised in their jurisdictions.