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e-commerce biggie adds Nizamabad to its cart, to set up a 200-seater call centre

Hyderabad: After Warangal and Karimnagar, Nizamabad is ringing in a BPO with a major e-commerce player selecting it to start their customer service centre. The Telugu speaking executives will address customer complaints and grievances. The call centre, which will be exclusive for the e-commerce player, will be set up by RuralShores Business Services and will have a seating capacity of 200.

The Rural BPO is being set up under the India BPO Promotion Scheme (IBPS) of the Department of Electronics and Information Technology of Government of India, which incentivises setting up BPO/ITeS operations across the country under the Digital India Programme. Only upcoming cities are eligible for this scheme. Urban locations, like Hyderabad, are not eligible.

Under the scheme, the locations are offered on a bidding basis. The companies must be willing to set up a new BPO/ITeS with a minimum of 100 seats at one location. They can bid for multiple locations. Under the IBPS, upto 50 per cent of one-time expenditure incurred on admissible items subject to a ceiling of Rs 1 lakh per seat. There will also be an incentive for diversity and inclusion.

RuralShores has signed up the Master Service Agreement with Software Technology Parks of India (SPTI), which is the implementing agency of IBPS, on Friday.

“The investment will be around Rs 2.5 crore. We look to create 200 direct employment and 2.5-3 times more indirect employment,” said KG Mohan, president, RuralShores.

The required manpower will be taken from Nizmabad and surrounding areas. Selected candidates will be trained for about three weeks. We find many techno-commerce graduates in this part of the State,” he said adding that RuralShores has also won bids in Odisha and Uttar Pradesh as well. The company has 16 centres across the country, including one at Pulla near Rajhamundry in Andhra Pradesh.

The BPO project will take about three months and will operate from the defunct Sudheera Engineering College.

“More BPO seats will be offered in Telangana in the next round of bidding next month,” said CVD Ramprasad, Director STPI.

The Department of Electronics and Information Technology has allotted 1,200 seats and bids have been called for 520 seats and the remaining 680 seats will be offered shortly, he said. Other players, E-Clan and Right Business Service, have opted for Karimnagar and Medchal respectively, he said.