Facebook makes ad breaks available

"The biggest trend that Indian digital industry has witnessed in consumer behaviour, is rapid growth in adoption of video. We're seeing consumer videos exploding on our platform and today video has become one of the biggest drivers of engagement growth on Facebook," says Paresh

By Author  |  Published: 2nd Dec 2018  2:45 pmUpdated: 2nd Dec 2018  3:05 pm

Ad breaks are now available for eligible partners in Hindi, Bengali, Tamil, Malayalam and English. It can only be included in videos at least three minutes long. Creators can choose their own placements or turn off ad breaks for individual videos.

“The biggest trend that Indian digital industry has witnessed in consumer behaviour, is rapid growth in adoption of video. We’re seeing consumer videos exploding on our platform and today video has become one of the biggest drivers of engagement growth on Facebook,” says Paresh Rajwat, product head for video at Facebook.

“Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money,” he adds.

Facebook also introduced ‘Brand Collabs Manager’, a tool that helps brands find creators to collaborate with, for branded content opportunities on the social networking platform.

With this tool, the creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships.

It will be available in India in 2019.