Of the Rs 4,500 crore, around Rs 1,500 crore will come from the food segment alone. Hyderabad will account for 10 per cent of the nation’s business for the group.
Future Group CEO Kishore Biyani who is in Hyderabad to launch Golden Harvest Sona Masoori Rice, said Hyderabad had been a key market for the group.
The group roped in Annapurna Studios to launch the TV commercial for the rice brand being introduced in south. Rana Daggubati representing Suresh Productions that made the commercial said Telangana and AP are dominant rice consuming states and the brand can offer the quality that consumers are seeking.
Future is launching another rice brand to cater to the rest of India market.
Sharing the importance of Hyderabad as a market for the group, Biyani added, the Central retail business has been growing in the city, with Punjagutta Central expecting to contribute Rs 500 revenues by next year, making it the largest Central in terms of revenues across India.