Generative design gaining prominence

Used in making products like the wheel of Volkswagen’s iconic electric bus, General Motors’ improved seat belt bracket, the technology can help designers and engineers minimise material usage which in turn can lead to cutting cost.

By Author  |  Published: 10th Oct 2019  12:11 am
design
Design Night organised by Autodesk in Hyderabad showcased such products.

Hyderabad: Generative design which is a technology that allows designers to make light-weight parts by minimising mass and material use while maintaining high performance standards and respecting engineering constraints is changing the way many industries function. Most importantly used in auto sector, the technology, which is exclusively available in Autodesk Fusion 360, is slowly gaining prominence in manufacturing, prosthetics and even luxury products.

Used in making products like the wheel of Volkswagen’s iconic electric bus, General Motors’ improved seat belt bracket, the technology can help designers and engineers minimise material usage which in turn can lead to cutting cost.

Speaking about the technology, Priya Balijepalli, lead, Autodesk Impact (India), said, “Traditionally this technology has been used by automobile engineers to make models of their car and components before actually working on a real model. However, we are seeing that hardware manufacturers and luxury product designers are warming up to this concept. We are also seeing startups such as Social Hardware using this technology to make prosthetic hand and wrist connector thereby reducing the weight from 300 grams to just 96 grams.”

The US-headquartered company is organising for the first time in India the Design Night – an opening event for Hyderabad Design Week. The event will witness the launch of Social Hardware’s Avocado Wrist Connector that offers arm amputees greater control and mobility while using tools that are essential for agriculture and construction work. “With the use of Autodesk Fusion 360 we were able to reduce the process of developing the prototype from months to less than a week. We should be able to launch the connector very soon,” said Abhit Kumar, co-founder, Social Hardware. The company has also developed a low-cost prosthetic hand and it is working with prime rehabilitation centres to provide the prosthetic hand to amputees.


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