Giving his competitors a run for their money

The way Vijay led from the front during Dear Comrade’s Music Festival across south India is commendable.

By Author  |  Published: 20th Jul 2019  9:34 pm
Vijay Deverakonda

Vijay Deverakonda — the clamour and the craze he brings on to any stage is exceptional. Undoubtedly, the actor infused a fear among already-established lot when it comes to devising innovative ideas in promoting movies.

As promotion and publicity have become an integral part of cinema, thus deciding the success rate at box office, it has become imperative for celebs to sweat out to reach audience. Success rate depends on how widely a movie is able to reach audiences before it hits theatres.

Vijay Deverakonda

Vijay is one among those who have set a benchmark in movie promotion, rather than restricting himself to routine press interviews and mandatory poster releases. The way Vijay led from the front during Dear Comrade’s Music Festival across south India is commendable.

For an actor like Vijay who bagged back-to-back hits with Geetha Govindam and Taxiwala, the upcoming movie Dear Comrade really doesn’t need promotion on such a large scale given the popularity and charm that Vijay possessed.

Yet, the actor owned the movie as he took the baton to perform in Musical Festival in all major cities of south Indian States. The festival concluded at Hyderabad on Friday with the actor displaying his skills in singing and dancing with his co-star Rashmika Mandanna. Now, Vijay is being praised in the filmy circles about the way he handled the entire event and promoting it well.