Hyderabad: Godrej Consumers Products Limited on Monday launched its natural mosquito repellent agarbatti under its Goodknight brand in Hyderabad. Infused with Neem and Turmeric, the incense stick can repel mosquitoes and provide effective protection.
Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said, “In a market that has many illegal brands of agarbattis with questionable ingredients, Goodknight Naturals Neem Agarbatti with natural ingredients will be an effective and safe solution for all. Priced at Rs 15 for 10 sticks that burns for 3 hours each, this is one of the most superior product offerings at an affordable price point.”
With an turnover of Rs 2,500 crore, Godrej is betting big on both the Telugu-speaking markets – Andhra Pradesh and Telangana. The consumer products company has 66 per cent market share in these States.
Dr Shampa Nag, Consultant of Caritas, a grassroots level development and social organisation, said, “Due to continuing threats of mosquito-borne diseases, people in urban and rural areas look for quick and affordable solutions to protect themselves. That is when spurious and illegal players emerge, manufacturing and selling all kinds of mosquito repellents including incense sticks (agarbattis), which at times even have toxic ingredients like pesticides and other harmful chemicals. While it is essential to be protected from mosquito bites and possible dreadful diseases, it is sensible to use only government approved formulations and products.”