Google for Startups Accelerator expands its programme

With the new batch, Google will have an expanded scope and applications are invited from all startups who are working on solutions oriented towards the new normal, with a special focus on health-tech, fin-tech, edu-tech, agri-tech, retail

By   |  Published: 17th Jun 2020  2:44 pmUpdated: 17th Jun 2020  4:45 pm

Hyderabad: Expanding its support to facilitate startups through the challenges posed by Covid-19 on life and business, Google for Startups opened applications for the new batch of Google for Startups (GFS) Accelerator (previously Launchpad Accelerator).

With the new batch, Google will have an expanded scope and applications are invited from all startups who are working on solutions oriented towards the new normal, with a special focus on health-tech, fin-tech, edu-tech, agri-tech, retail and software as a service (SaaS) startups.

GFS Accelerator focuses on mentoring early stage startups which are solving  systemic problems such as healthcare, financial inclusion, sustainability and so on, through the use of AI/ML technology to power their solutions.

In addition to the call for applications, Google for Startups also announced the launch of emerging stronger: playbook for startups to face the Covid-19 challenge. The playbook, an ecosystem-wide effort with contributions from startups, mentors and VC firms such as Prime Venture Partners, Blume Ventures, Matrix Partners, is a compilation of strategic frameworks as well as practical advice for startups to make sense of and thrive in the changed landscape, in the wake of the pandemic.

The guide offers strategic and practical advice covering aspects such as-thinking strategically about your startup’s future, managing burn, identifying new sources of revenue, managing teams and productivity while working from home, and how to help contribute to the fight against Covid-19 besides case studies of startups that have successfully adapted to the new realities.

New batch

Commenting on the new batch and the launch of the playbook, Paul Ravindranath G, program manager, Google for Startups Accelerator India, said, “The pandemic has fundamentally changed the landscape, and startups in particular are deeply impacted since they operate with lean teams and resources, and far less cushion than a scaled enterprise. We have been working very closely with over 250 Startup founders over the last two months, holding consults with our network of experts, mentors and VCs to help solve the immediate challenges faced by the founder community.”

He added, “We have captured the work of these last two months into a handy playbook which we hope will benefit the larger ecosystem. And as challenging as this situation is, it equally lights up new areas of opportunities which requires renewed focus. We are expanding the scope of our programmes to help Indian startups who are looking to build solutions for the post-Covid-19 world and are committed to offer the best of Google to help them scale.”

Beyond the Accelerator, Google for Startups will continue to offer support to startups via its partner programme and mentor network. GFS Accelerator’s next batch of startups will commence in August 2020, and startups can apply here. The last date of applications is June 30.

This will be the fourth class of startups mentored by GFS Accelerator which has so far closely mentored over 60 startups in India till date and has supported over 250 startups through the Covid-19 outbreak.


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