Hyderabad: The concept of home healthcare services has started to gain traction in Hyderabad, as patients realise the advantages of home as a virtual hospital. While the sector continues to remain largely unregulated and not supported by health insurance schemes, the demand has steadily increased and according to experts by 2020, the sector will grow to 6.2 US billion dollars.
“It took some time for people to accept the concept and success of this sector depends a lot on word to mouth publicity. Quality in services, qualified health care workers and well laid out standard operating procedures are mandatory to win patient confidence,” says Dr Sweta Choudhary, Head of Medical Services, Nightingales Home Health Services.
Interacting with press persons, authorities from Nightingales said that various reasons are driving demand for home health care services in Hyderabad. Compared to traditional hospitals, the prices for home services are relatively high and yet people in Hyderabad have started accepting the concept. “Increasing population of geriatrics, shortage of beds in public and private health care institutions, rise in chronic medical conditions that need long-term rehabilitation like strokes, orthopedic surgeries, strong presence of IT employees who are aware of home health care services and a large section of parents who live alone while their children reside outside the country and need personal medical care in their homes, are fuelling demand for home health care,” said Chief Marketing Officer, Nightingales, Piyush Bhargav.
The steady rise in demand for such services in Hyderabad is reflected in the number of hits that the website of Nightingales Home Health Service receives in a day. Apart from 300 to 400 hits per day, the website also receives at least 20 to 35 queries from patients and relatives.
The most popular service that people in Hyderabad seek is of physiotherapists needed for stroke victims requiring long-term rehabilitation. “There is always a demand for general physicians and nurses in homes. On an average, 300 patients per month avail services of doctors and nurses for various medical conditions,” Dr Choudhary said.