Hyderabad: DocOnline, a virtual platform that provides access to doctor consulting services by enabling users with easy and quick access to a certified doctor at the general practitioner level from anywhere, is going to provide access to services of specialty doctors from August onwards.
The company will be looking at adding pediatricians, diabetologist and gynecologists. The platform will roll out several features benefiting both urban and rural users. It has 47,000 subscribers today, with about 40-45 per cent users are in Telangana. The users could be over 1,80,000.
Looking at the way the company is scaling up, in three years, it wants to foray overseas, targeting Southeast Asia to start with. DocOnline would be looking at Thailand, Malaysia and Indonesia and other booming economies. The company will start scouting for options from 2019 onwards.
DocOnline COO Rahul Paith told Telangana Today, “Our platform has been designed to be user-friendly. One of the major differentiating factors is it being the only multi-language platform anywhere in the world. Currently, it offers doctor consultation in Telugu, Marathi, English and Hindi. In June, it will add Kannada and Odia. In three months, Tamil and Bengali will also be added. We are the pioneers in the local language support. Our competitors may soon follow us.”
“We are currently focused on B2B segment, tied up with about 50 corporates. In Hyderabad alone, there are 35 corporates. We are also serving several government institutions. Besides Telangana, we are in Karnataka and Maharashtra and catering to patients from Odisha. We are able to bring specialised packages (including wellness aspects) through the B2B approach. Tailor made healthcare programmes are being provided for corporates. We have made our product simple and easy to use. We have a network of around 200 doctors at present, primarily based in Hyderabad and Pune and few other cities. We will soon be exploring personalised care for users by multi-parameter tracker,” he informed.
Addressing healthcare gap
During DocOnline founder Markus Moding’s (based out of Sweden) visits to India, a constant curiosity was to understand how such a large country with a population of over a billion would ever be able to provide affordable healthcare for all its people? And while he sensed it would be a policy maker’s nightmare to address this issue, he took it as an opportunity as an entrepreneur to design newer, low cost business models and deliver high quality healthcare by launching his first venture in India ‘DocOnline’.
Conceptualised in 2016 and launched in August 2017, DocOnline has been developed to address a much neglected yet apparent gap or need amongst individuals on the first step of action when ill or sick. It is envisioned to offer users easy, reliable and affordable health care access. The platform allows one to reach a doctor either through audio (calling), video or chat (app) and connects the patient at the general physician level thus aiming to bring in preventive care.
DocOnline is planning to introduce blockchain to enhance security to the platform. There are growing concerns of security globally. The platform which already ensures multi-level security is looking at new opportunities, he informed.
Available for both segments of B2B and B2C, DocOnline services one primary member plus three family members without additional cost and unlimited number of consultations. B2B subscriptions are on annual subscription basis while the B2C are on monthly basis. The platform also allows the users to order medicines for home delivery.
Rahul Paith adds, “An interesting and encouraging trend being observed is the usage of the services by family members of primary member who are in smaller towns – thus accentuating that primary healthcare will be the domain of telemedicine by 2020. It will no longer be the domain of hospitals which will be contributing to a minority.”
On the revenues front, he said, “We are seeing 4x growth in the last six months. Revenues started flowing from October/November last year. An investment of $2 million has gone into the venture so far. We anticipate revenues growing at a rate of 15x by end of this year. Our investors are open to fund further to meet any expansion.”
DocOnline comes in to bridge the gap in the industry as they endorse that telemedicine is by far the best opportunity within healthcare for policymakers. The company sees medical tourism to offer new avenues.