Hyderabad: Hyderabad-based over-the-top provider YuppTV has partnered with cable broadband provider Hathway to bring live TV and on-demand content to their customers. Hathway will provide all high speed fibre broadband subscribers access to YuppTV’s subscription as part of the monthly plans.
Speaking on the alliance, Rajan Gupta, MD, Hathway said, “YuppTV gives our customers access to a multitude of entertainment choices making this a win-win situation to not only Hathway and YuppTV but most importantly our customers, who can experience real choice when it comes to entertainment consumption”.
Uday Reddy, founder and CEO, YuppTV said, “We believe that this partnership will help us reach a wider audience base with high speed internet. Within the next one year we are producing 1,000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadband accessed devices.”