Hyderabad: ICFAI Business School wins EFMD Case Award

The case is about the digital technologies play adopted by JPMorgan Chase to stay relevant amidst changing customer expectations and the increasing trend of digital banking

By Author  |  Published: 4th Jun 2020  1:01 am

Hyderabad: ICFAI Business School (IBS) case ‘JPMorgan Chase & Co. – Creating a Next-Gen Banking Experience Powered by Digital Technology’ by Anil Anirudhan and Sanjib Dutta, has won in the EFMD Case Writing Competition in the ‘Finance and Banking’ category.

The case is about the digital technologies play adopted by JPMorgan Chase to stay relevant amidst changing customer expectations and the increasing trend of digital banking.

“This case on the digital transformation of a bank comes at a time when there is a digital transformation of education necessitated by the rapidly accelerating Covid-19 pandemic,” said Dr. Debapratim Purkayastha, Director, IBS Case Research Center.

The winners of other categories included cases from international management schools like INSEAD, London Business School, IMD, etc.


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