Hyderabad: Hyderabad-based customer loyalty marketing company Froogal announced a Pre-Series A funding of $1 million led by US-based angel investors. The funds will be allocated towards achieving greater geographical expansion, realising global partnerships and product enrichment.
The company is currently looking to expand to Mumbai, Bengaluru, Chennai and Gurgaon, and is also looking at channelising partnerships with global vendors.
Froogal has been redefining customer loyalty by providing customers with aspirational rewards that are customised and goes beyond traditional cash rewards. Catering to brick-and-mortar businesses, the company leverages data-driven insights to deliver automated, personalised and high-impact marketing campaigns.
It combines customer data with modern technologies like AI and ML to offer advanced loyalty programmes, thereby helping companies better engage with their customers.
With an employee strength of over 50, the company caters to some of the country’s top brands including Cream Stone, LOT, Big C, The Thickshake Factory and Pista House, among others. The latest infusion of capital will build this narrative further by enabling the company to strengthen its existing product line.
Froogal founder and CEO Jeevan Chowdary M, said, “Froogal acts as an intelligent tool for CXOs, automating most of their marketing needs. With this round of funding, we aim to expand across new markets and target audiences. It will also help us strengthen our technological framework and diversify our product portfolio.”
The startup has three key offerings – Froogal Ascend, Froogal Seamless, and Froogal Consumer App.