Hyderabad: Hyderabad-based startup PublicVibe that launched its hyper local community news platform Vibe in November last year is betting big on its business model. Through the company’s platform, public can share news, issues, experiences and opinions with people in their neighbourhood.
The company has launched its operations in Hyderabad and has piloted its activity in Warangal recently. It is keen to enter into other metros in south in 2018. To meet the company’s growth needs for the year, it plans to raise $1 million this year. The company has so far raised $700,000.
Narasimha Veeramreddy, co-founder & CEO, PublicVibe told Telangana Today, “There are thousands of publishers in India but they could cover only 3-4 per cent of local news and 0.05 per cent of instant local news. People are hungry for instant local news more than global news as local news can touch people lives and impact daily activities. PublicVibe serves instant hyper local news so that people are aware of what is happening around them and involve themselves to make a difference. We connect people in a locality, bring awareness and it can also lead to resolution of local problems. We have also partnered with over 300 publishers, ground level reporters, journalists and local government to serve instant local news.”
He informed, “We launched a pilot in Warangal last month. Our platform is able to provide over 300 local updates to people in Warangal. We are generating 2,000 local updates in a week, faster than any other medium. Of the content that is provided on our platform, while 70 per cent is community news, 30 per cent constitute issues (majority relating to municipality). We have also integrated the hyper local blood donor community and have seen over 7,000 donor registrations.”
The company finds that there is a huge market for hyper local community news with technology majors such as Google launching bulletin in the US.
“We have built the vernacular hyper local community news platform for India. Currently we support nine languages and are planning to add more languages soon. Currently, we have more than a million downloads. After successful pilot in Warangal, we will enter into other cities in Telangana and make inroads into Hyderabad. We will also scale up AP. We are keen to foray into Bengaluru, Chennai and Cochin. We will be in all these cities by end of this calendar year,” he added.