Making Instagram and IGTV (Instagram TV) as the platform, a Telugu fashionista is making waves in the blogging space. Sneha Polapragada from Hyderabad, who calls herself a fashion blogger and influencer, has been dedicating her time completely to blogs on fashion, lifestyle, travel and food.
Having begun initially with finance blogs, the 24-year-old later found her interest in fashion and lifestyle. She credits her MBA professor for her foray into blogging. “My professor wrote articles for a newspaper and I used to comment on his posts. He recognised my talent and encouraged me to blog,” says Sneha.
This MBA graduate says unlike other bloggers and influencers who are mostly from other States, she is promoting Telugu traditions, culture, clothing and lifestyle. “Be it clothing or lifestyle, I mostly promote handloom and other clothing lines and styles which belong to Telangana and Andhra. If I am wearing a western top, the bottom will be of Ikat or some other fabric which belongs to our State,” says Sneha.
Recently, she started an IGTV series named ‘Vogue Diaries’ which is all about fashion and lifestyle with episodes such as summer wedding dress-up ideas, outfits within Rs 1000, etc. A new video comes out every Sunday.The fashionista also collaborated with some brands to review their products. “I review products only on my own experience and after using them,” she adds. With around 13,000 followers, this Instagrammer says Instagram has become an origin for many startups and small businesses and she is drawing more audience on IGTV than YouTube.
Making the most out of what she learnt in academics, this blogger is using her engineering degree skills to develop her own website and MBA skills to make money out of it. “I am planning to conduct workshops and classes on blogging, I have already started giving lessons on my blog. I will soon start giving offline classes to bring more and more awareness about social media marketing and its multiple benefits,” she says.