Hyderabad: In a move that will strengthen brand ‘Hyderabad’ as the preferred destination for meetings, incentives, conferences and exhibitions (MICE), Hyderabad International Trade Exposition Limited (Hitex) will construct an iconic structure on its premises. The public-private-partnership project will be India’s largest multipurpose venue spanning 8,000 sqm, Tourism Principal Secretary B Venkatesham said.
Speaking at the inauguration of ‘Converge and Connect’, an annual international conclave organised by Indian Exhibition Industry Association (IEIA) at Hitex in Hyderabad on Thursday, Venkatesham said the new structure will contribute in getting more events to the city.
Confirming this, KV Nagendra Prasad, COO of Hitex and president of IEIA, said the expansion will be taken up with an investment of Rs 125 crore and that it was looking to get the structure completed by December.
This would be a pillar-less structure and could be used for exhibitions and sporting events. The centre will use the latest lighting and acoustics. The new Platinum-rated green building, which will be Hall 4 at Hitex, can accommodate about 8,000 people at a time and offer an unobstructed view of the proceedings. The entire premises can be kept at the same temperature, he said.
Hitex has established infrastructure in place and was the chosen destination for many marquee events, he said, adding that the next phase of expansion will also happen in another four years or so. This will also see significant investment to double the existing capacity and facilities, said Prasad.
On a query if Hitex would face competition with the proposed convention centre at Airport City, Shamsahabad, Prasad said Hyderabad matured as a MICE destination and can support more convention centres. “Each will have its own advantage. In case of Hitex, it is already an established brand. In case of the one coming up at Airport City, the proximity to the Hyderabad international airport will be an advantage,” said Prasad.
The Indian exhibition industry is estimated to clock revenue of Rs 25,000 crore directly and more than 10 times of it indirectly. On an average, over 750 events are held nationally. Hyderabad hosts about 90 events a year and accounts for about 11 to 14 per cent of the turnover.