Hyderabad: DailyNinja, an online subscription-based hyperlocal shopping platform which caters to the regular needs of people daily at their doorstep, has forayed into Hyderabad.
Launched its services in the city last month, DailyNinja has tied up with about 15 milk vendors catering to 500 daily orders. The company has begun its operations in the IT corridor covering Kondapur, Gachibowli and Madhapur areas. It will soon enter Secunderabad. It is aiming to serve 30,000 households a month in Hyderabad by the end of first year of its operations.
The Bengaluru-based startup allows people to order groceries, fresh vegetables & fruits, personal care products, medicines and milk, which will be delivered at their doorstep.
Customers can place orders till 11pm in the night and their order will be delivered outside their door by 7am the next day along with their daily order and milk.
The company which started its operation in June 2015 by BITS Pilani graduates and co-founders Sagar Yarnalkar and Anurag Gupta has received funding from Sequoia Capital, Whiteboard Capital, NuVentures, Kunal Shah and Sandeep Tandon of Freecharge, Aprameya Radhakrishna (TaxiForSure), Anupam Mittal (Shaadi.com) and several other angel investors.
The company has clocked annual revenues of Rs 60 crore and claims to be the biggest company by both volume and orders in the milk delivery segment in Bengaluru already. It delivers to 25,000 households everyday and more than 7 lakh orders delivered a month, across Bengaluru.
“DailyNinja is planning to enter Chennai and Pune in the next 2-3 months. We will foray into Mumbai and National Capital Region by 2019. We are aiming to grow four-fold and reach one lakh households everyday by the next year. We are bullish about our concept, as we have seen customers are willing to pay for convenience,” Anurag Gupta, co-founder, DailyNinja, told Telangana Today.
Explaining the business model, Gupta said, “Our concept is different from other grocery e-commerce platforms. Customers use other platforms to place grocery orders 3-4 times a month. Our platform allows customers to place order for the deliveries they need for the entire month with the flexibility to make changes to their orders. Orders can be placed until 11pm in the night.
This way, we can handle high frequency orders. For us milk vendors are the core pillars, who deliver not only milk in the morning but groceries and other products. Customers can change the quantity or pause all deliveries if they are going on a vacation.”
The company believes that the milk vendors know their neighbourhood well and can deliver goods early in the morning. It has provided trolleys to select vendors in areas where there are high-volume orders. By DailyNainja’s business intervention, the vendors’ earnings have grown 100 per cent, the company claims.
The groceries segment holds a share of 60 per cent of the total market value in the Indian retail market as food is a basic necessity. The food and grocery industry in the country is now worth $383 billion and is expected to touch $1 trillion by 2020.