Hyderabad: Hyderabad-based end-to-end digital marketing solutions provider iGenero is looking to get into newer technologies for its clients. Moving away from just developing a website or a mobile application, the company is experimenting with like Bot, natural language processing (NLP) and artificial intelligence (AI) for its client.
“In the last eight years of our existence, we have realised that the digital space is transforming from just providing social media or website support to more integrated and customised solutions. Now companies are not satisfied with just getting a website but need more interactive technologies so as to increase their presence and grow sales. That is where the whole idea of developing a bot came into picture,” said Aditya Gupta, co-founder iGenero.
The company, that has had revenue of Rs 6-10 crore this financial year, is looking to double the revenue by next fiscal even as it is all set to integrate the newer technologies. The bot will be called B51 and it will work without any human interference wherein it will pick up the language of the consumer and provide solutions.
According to Gupta, the bot will be ready in a few days and they will starting off with Facebook bot and then will look at developing their own bot for their clients.
In terms of its client base, iGenero has worked with 200 plus clients across the globe and has had over 500 million impressions and 10 million users using 100+ apps. Its client includes Wells Fargo, Unilever, Ceat Tyres, Practo, Mahindra Namaste and Zoook. “When we started off, we had about 80 per cent startups as our clients but now we are seeing a lot of traction from corporates and 70 per cent are large corporates while 30 per cent are startups,” Gupta added.
The 50 people strong company is looking to hire 30 more people by end of financial year 2018.