Hyderabad: Domain name industry in India has crossed the five million mark with Maharashtra, Delhi/NCR, Tamil Nadu and Karnataka emerging as the top States for domain name adoption. These four States accounted for 50 per cent of the registered domain name business in the country as they also have a higher penetration of Internet users.
The report released by Zinnov, a global management consulting and strategy firm, titled State of the Domain Name Industry in India pointed out that there was 7.1 per cent year-on-year growth in 2017 in the industry and about 57 per cent of the domain names registered are on the .com extension. While total industry count for India stood at 5.3 million, globally the number is 332 million domain names as of December 2017.
Pari Natarajan, CEO, Zinnov, said, “Technology continues to be one of the major transformative factors driving the Indian economy. Initiatives led by the Indian government to improve the digital infrastructure and hasten adoption of digital services, coupled with increasing Internet user base and a flourishing base of technology-enabled SMBs, have helped India witness a faster growth in domain name adoption. This has helped India outpace the world in domain name growth over the last few years. With evolving customer mindset and increasing awareness levels about domain names among SMBs, more and more businesses are going online, thus offering a huge untapped opportunity.”
It also pointed out that about 48 per cent of the total registered domain names in India are used for creating a website, 9-11 per cent of them are used for professional emails and about 9 per cent of them are used for creating mobile-enabled websites. In terms of usage of domain names among 200 small and medium businesses across three Indian cities, the report discovered that 75 per cent bought a domain name based on their company name, 85 per cent used digital payment methods to purchase the domain names.