India will see gender shift in e-dating

As nation stays home to prevent the spread of Covid-19, more women will take the lead in online dating apps

By Author  |  Published: 23rd Mar 2020  8:28 pm
India
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New Delhi: As India stays home to prevent the spread of Covid-19, online dating is on the rise. Bumble, a popular dating and social networking application, says that the e-dating space in India will see a gender shift, with more women taking the lead, and an increased desire for meaningful, lasting connections.

Excerpts from an IANSlife interview with Bumble’s Vice President of Strategy, Priti Joshi.

What is India’s dating scene like? What makes it unique, as compared to other countries?

Joshi: During our strategic planning, we observed that the dating app industry in India is highly fragmented. On one side, there are many global apps focused on dating, and on the other, there are local, homegrown players focused on dating or matrimony. Bumble saw an opportunity to play in the middle – to bring to India a social network where women are empowered to make the first move when forming connections in love, life and work. One of the other things we consistently heard was the desire for women to feel secure and comfortable when making connections online.

Since Bumble’s launch in India, we’ve seen that more people globally are meeting their romantic partners online owing to widespread access to technology, education and financial independence. We’re noticing similar adoption in India as well wherein 41 million Indian singles, that’s nearly 50 percent of the 2011 census single population, will be on dating apps and actively looking for relationships by 2022.

Specifically for women, online dating can get a little tricky, and Bumble has been doing much to tackle this. What do you think is women users’ ask of an online dating platform?

Joshi: We can’t speak for other social platforms, but at Bumble we have prioritised creating a space for equal and meaningful interactions. We care deeply about bringing people together with a mission to end misogyny and create an inclusive world where all relationships are equal.

From giving users the option to block and report to further choosing their sexual orientation, we have always implemented ways to make the platform more inclusive and safe. In our consumer focus groups, one of the things we consistently heard was the desire for women to feel secure and comfortable when making connections online.


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