Hyderabad: The State government’s efforts to promote a bicycling culture in the city, expected to pick up once the Hyderabad Metro Rail goes live, got support from Dr Reddy’s Laboratories here on Thursday with the launch of what the firm calls ‘India’s largest cycle sharing programme.’
The initiative called Redibike, a joint venture of Dr Reddy’s and cycling company Cykul was launched by IT and Industries Minister KT Rama Rao at Gachibowli here.
Redibike comes with a fleet of 400 easy to ride cycles that are available at 10 stations. The programme is currently being rolled out in the Financial District and Gachibowli area with a 15km stretch, from IDBI junction to Cyient Ltd. Redibike, according to the company, will offer healthy and eco-friendly transportation for people moving between campuses, or covering the last mile service between transit stops and employment hubs, and at the same time, encourages cycling as a sustainable transport option.
Satish Reddy, Chairman, Dr Reddy’s Laboratories, said Redibike was yet another way to go beyond medicines to spread the message that ‘Good Health Can’t Wait’.
Users will be able to purchase monthly passes online at www.redibike.in or via a mobile app. He or she will then be issued a Dr Reddy’s Redibike smart card after thorough verification. The charges for using the cycle facility is Rs 375 per month and will remain in operation from 6 am to 10 pm on weekdays.
Deenanath Harapanahalli, CEO and founder, Cykul, and others were present at the launch.