Hyderabad: Raheja Mindspace, Madhapur, which houses over 100 IT companies, on Monday launched a unique initiative aimed at encouraging IT employees adopt ethnic handloom wear.
For the next five-days, it will host ‘IT Handloom Mela’, targeting 1.2 lakh employees with a message ‘wear handlooms and encourage the local weaver community’.
Organised by Facilities Management Council (FMC), the exhibition has an array of Gadwal silks, Pochampally sarees, Siddipet gollabama sarees, Narayanapeta cotton, Ikkat Pattu sarees, handicraft products, handloom kurtas, bags and others in the price range of Rs 100 to Rs 17,000.
With the support of IT Electronics and Communications Department, NASSCOM, HYSEA, K Raheja Corp, Mindspace, Sunshine Hospitals, TSCO, and other corporates, it is being billed as the largest handlooms mela in the IT Corridor.
T Ramulu, a handloom weaver, on behalf of Golconda Handicrafts, said such events encourage usage of handlooms, thus providing an income for weavers across the State.
Roughly, there are 400 IT companies in the city and more than four lakh employees work in them. If they all start wearing handlooms at least once in a week on Monday, handlooms would receive a huge fillip in Telangana, members of FMC said.
Satyanarayana Mathala, president of FMC, said: “We hope that at least 50,000 IT folks will visit the expo. The trend of wearing handloom has caught on and now, many young girls are seen wearing handloom sarees. We want every IT employee to wear Handlooms on every Monday to help weavers.”