Kent RO to focus on new technologies

The company which has clocked Rs 850 crore last fiscal is aiming to garner over Rs 950 crore this fiscal, growing at 15 per cent annually.

By Author  |  Published: 18th Sep 2018  12:19 amUpdated: 17th Sep 2018  9:40 pm
Kent RO Systems
Kent RO Systems CMD Mahesh Gupta at the launch of Next Gen RO Water Purifiers in Hyderabad.

Hyderabad: Kent RO Systems, which has been focusing on innovation, has developed internet of things based technology. The technology will enable consumers to interact with the product and know the purity of water. They will receive alerts and can fully handle the product being away from it.

Mahesh Gupta, CMD, Kent RO Systems, told Telangana Today, “Innovation will not only improve products but also will bring in price reduction. We are looking at new industrial applications more to suit the hospitality industry be it for hotels or restaurants. We will remain focused on drinking water and not enter processed water. We will be B2C all the time.”

The company which has clocked Rs 850 crore last fiscal is aiming to garner over Rs 950 crore this fiscal, growing at 15 per cent annually. The industry is growing at 10 per cent. “South is growing at a fast pace contributing to 20 per cent of overall sales. Telangana and AP combined could be the company’s second largest market after National Capital Region,” he informed.

The company has rolled out its NextGen RO Water Purifiers equipped with UV Protection in purified water storage tank. When any RO water purifier is out of use for a longer period of time, the bacteria and external impurities in the kitchen may infect the purified water accumulated in the storage tank. To prevent this Kent has added an additional layer of security in the form of UV-LED protection in the storage tank, which ensures that the purified water does not get re-infected by external impurities.

Besides, UV-LED Protection in the storage tank, NextGen RO Purifiers are also equipped with real-time Digital Display of Purity, which displays key parameters of water purifier such as balance filter life, mineral content in purified water, the flow rate of water and warning signals in case of malfunctioning.

The company presently manufactures its products at Roorkee, a plant with a capacity of producing 6 lakh RO units per annum, besides other appliances. With the expanding portfolio of its products, another manufacturing facility is getting ready in Noida and will be operational by the end of this month. Kent RO has 19 products ranging from water purifiers, air purifiers, vegetable and fruit purifiers to water softeners.

“We are investing Rs 150 crore in the Noida unit which will have a capacity to make 5 lakh units and we have provision to double the capacity within next five years. We have signed a MoU with the UP government for the brownfield expansion,” he added.

On the export front, the company is supplying to Nepal, Bangladesh, Indonesia, Sri Lanka, Kuwait and UAE. It will make inroads into Africa, Saudi Arabia, Iran and Iraq. Gupta ruled out overseas manufacturing on own or through contract manufacturing until the markets show better volumes.