Model-actor Lisa Haydon has teamed up with beauty brand MyGlamm to launch a campaign urging Indian women to end eve-teasing by communicating their confidence by turning on their eyes through a campaign titled #TurnOnYourEyes.
The campaign aspires to spread awareness about the euphemisms that exist within the social and cultural spheres in India, by requesting fellow citizens to reach out to the masses through social media to spread the message and create sentience, to help remain in the nation’s consciousness.
“This is a cause I can relate to as I have experienced this and see women experience this around me every day. It’s time we stood our ground with confidence, feeling no shame,” Lisa said. The campaign celebrates the modern woman of today and spotlights the challenges faced by women in the country with regard to eve teasing and sexual harassment, urging them to glare back, and battle the perceptions and misconceptions laid down in our country.
To help spread this message MyGlamm is also donating every time there is a unique share of this message up to Rs 1 Crore to Give India and the Magic Bus India Foundation.