Necessity is the mother of invention. The statement stands true with the sister-duo of Dyuti Waghrey and Avni Sricharan who ventured into the business of customised lip shades when they couldn’t find the perfect shade for the latter’s wedding day.
“We are certified in lipstick making and started our own studio ‘LipHue’ in Banjara Hills with the concept of customised lipsticks,” says Dyuti.
Their tag line ‘Different hues for a different you’ on a wall welcomes you as you enter their studio. A wall decorated with different lip hues gives an electric vibe. The first Augmented Reality (AR) enabled lip studio enables you to try lip shades without smudging your hand. A smart mirror allows customers to experiment with a combination of shades which is displayed in real-time.
“The process generally takes 15-20 minutes. A customer selects a combination of colours based on their preference and chooses between matte or crème texture. They can also choose a fragrance for their lipstick. The chosen lip shade is then blended and poured in the mould to take it’s shape and your very own lip-hue is ready!” Dyuti explains.
Their lipsticks are enriched with shea butter and vitamin E.
“I absolutely loved the concept of making your own lipstick. I have been looking for a particular shade for ages and finally got it at LipHue. It was so much fun to mix and match colours and then see it being made in front of you,” says Divya, a happy customer.