Mastercard ties up with Payswiff

The alliance will promote low-cost payments acceptance solutions beyond the top eight cities in the country

By Author  |  Business Bureau  |  Published: 12th Jun 2019  9:03 pm
Mastercard
DIGITAL PUSH: Mastercard’s omnichannel distribution strategy will provide the services and support in regional languages.

Hyderabad: With the aim to speed up acceptance and adoption of digital payments in India, Mastercard and Hyderabad-based Payswiff have signed a strategic alliance that will cut across non-traditional distribution channels to promote low-cost payments acceptance solutions beyond the top eight cities in the country.

Payswiff’sSET allows individuals and business owners to accept payments using more than 60 payment options, including credit cards and debit cards, e-wallets, e-payment links, UPI, Bharat QR, multi-bank EMI, etc. The application can be downloaded on Google Playstore as well on Apple’s App Store. Payswiff SET offers paperless merchant onboarding in less than 15 minutes on all Point of Sale (PoS) devices.

Mastercard will work with Payswiff on an omnichannel distribution strategy to provide the app, services and support in regional languages, especially in areas where Point-of-Sale (PoS) machines are not easily accessible. The partners will also focus on innovation and addition of new functionalities such as ‘same-day’ and ‘instant’ merchant settlements.

This will benefit the micro merchants in small cities as they will be able to unlock additional revenue streams using embedded features in the app such as mobile recharges, utility bill payments, and bus ticketing etc.

Over 40 per cent of Payswiff’s business comes from tier 2, 3 and 4 towns and cities. Payswiff plans to expand its services to over 3,000 locations in rural India, up from 1,700 locations as of now.

Talking about Payswiff SET and the partnership with Mastercard, Priti Shah, Co-founder & CEO, Payswiff Solutions said, “SET is another attempt to fulfill this objective. It encourages individual business owners, small retail stores, cab drivers, quick service restaurants and several other businesses to accept digital payments.”

Rajeev Kumar, senior vice president, Market Development, South Asia, Mastercard said, “Merchants and small business owners are a vital part of India’s cash-to-digital journey. Mastercard aims to empower merchants across the country, especially in small towns and villages, with digital payments acceptance infrastructure.”

Mastercard’s partnership with Payswiffis will allow millions of small merchants across the country to experience the convenience, safety and security of digital payments and bring about a behavioural shift in society, he added.

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