Mancherial: Akkala Rithik Roshan Varma’s philosophy is, “If you follow your passion, all (privileges) would follow you.” He is the pioneer to offer online supermarket service in Mancherial town. He has created a record of sorts by venturing into internet-based trading of groceries, at the age of 20.
The eldest son of a rice trader of the town, Rithik always dreamed of becoming an entrepreneur. He pursued web-designing course. He conceptualised online supermarket service, Techofresh, for the first time in Mancherial in 2016. He raised a capital of Rs 3 lakh for the business, thanks to financial and moral support of his family members, friends and relatives.
“In order to sell groceries, baby care, personal care, cool drinks and stationery items at cheaper prices than conventional general stores, I entered into this field. Also, I ensure quality of the products. The concept is evoking encouraging response with many placing orders by sending messages through WhatsApp, making calls and visiting website,” Rithik told Tabloid Today.
The young entrepreneur delivers groceries free of cost if the cost exceeds Rs 500 and charges Rs 25 for orders lower than Rs 500. Residents of not only Mancherial, but also neighbouring Sri Rampur, Naspur, Ramakrishnapur, Gadderagadi and Old Mancherial can avail this service. He is aiming to cover more areas in a phased manner and is planning to develop an application for reaching mobile phone users.
Currently, provisions are delivered between 5 pm and 8 pm. However, one can place order round-the-clock. “Prices and quality of products sold through this mode stand out when compared to kirana outlets,” Rithik claims he spends around 18 hours a day in operating the business, delivering goods to customers and improving look of the website.
S Naresh, one of the customers of this service, told us that service of online supermarket was exceptional. “In particular, delivering provisions through WhatsApp platform and phone calls is creative technique in the age of smartphones. You can save time and money by using this service. Buying has been simplified. It is at your fingertips now,” he added.